As Vice President of Marketing at Cendyn, Nicki oversees all demand generation efforts for Cendyn. With over 14 years’ experience in the public relations and marketing fields, Nicola has refined her marketing expertise in the hospitality technology industry over the past seven years. In her role at Cendyn, she leads the marketing and sales development team to drive demand generation, awareness and maintain presence as the leading CRM, sales and revenue strategy provider for the hospitality industry. Prior to her time at Cendyn, she managed accounts at global public relations agencies Weber Shandwick and Cohn & Wolfe. Following her time there, she led marketing efforts for hotel customer relationship management (CRM) platform Guestfolio, until its acquisition by Cendyn in 2016.