A Belgian 4-star hotel gains +19% conversion rate with a custom website
THE CHALLENGE
One of the key challenges for the Belgian property was improving efficiency, as its marketing efforts were still largely manual. The goal was to develop and optimize its e-commerce capabilities while centralizing all of the hotel’s brands under a single website.
At the same time, the hotel wanted to better showcase its unique luxury experience and its golf course to deliver a compelling and cohesive digital journey. The main objective was to simplify the online user experience while highlighting the property’s various services in order to maximize conversions.
THE SOLUTION
Cendyn designed a fully customized website combining elegant design with conversion-focused functionality. A video highlighting the hotel was integrated to help visitors envision the unique on-property experience and inspire them to book directly.
A slider menu was added to activate from the “Book” call-to-action button, making it easier to reserve rooms while also encouraging conversions on additional offerings such as spa treatments, dining, and gift packages. The “burger menu” was enhanced with background imagery to create a stronger visual impact.
Finally, the “Stays” section was carefully developed to showcase the hotel’s different offers, making it easier for users to browse and discover services while driving direct bookings.
THE RESULTS
Year over year, the Belgian hotel achieved impressive results. Revenue generated through the website increased by 7%, while the conversion rate rose by 19%, demonstrating the effectiveness of the new website in driving direct bookings.
Average order value also grew by 18%, indicating that visitors are spending more on the site. In addition, engagement rate increased by 19%, reflecting stronger user interest and interaction with the hotel’s online offerings and services.
Belgian 4-star hotel
About
This upscale 4-star, 35-room hotel, where a unique and elegant atmosphere is shaped by history and design, is located in the heart of the Walloon countryside in Belgium. Each stay becomes a memorable experience immersed in nature, enhanced by an intimate spa and a golf course offering exceptional relaxation and leisure. The hotel provides a place where wellness, work, sports, and sustainability come together seamlessly.
