Bellstar Hotels & Resorts success with Pegasus CRS and Booking Engine
Driving direct bookings and staying competitive in selling their own rooms against the OTAs
With a strong revenue management team, Bellstar sought a CRS and booking engine solution that would allow them to implement their expert revenue strategies simply and efficiently.
They chose to partner with Cendyn, using a wide range of features to help them drive direct bookings and stay competitive in selling their own rooms against the OTAs. Utilizing tools such as the Booking Engine’s dynamic pricing module, geo-targeting capabilities, and automated best rate guarantee, Bellstar Hotels has seen significant increases in website conversions and revenue.
After launching Pegasus CRS and Booking Engine in November 2017, Bellstar Hotels has seen a 37% increase in website conversion rate and a 48% increase in overall revenue. Moreover, the marketing team is able to use Pegasus CRS and Booking Engine to successfully run congruent marketing campaigns throughout the year to target a wide variety of traveler segments, including transient vacationers, family gatherings, weddings, corporate events, and association conferences.
This case study was completed before the Cendyn and Pegasus merger but Bellstar Hotels & Resorts can now benefit from the full suite of Cendyn products.