Bellstar Hotel exterior
Bellstar Hotels & Resorts
About
Bellstar Hotels & Resorts is a Canadian-based management company that manages six destination resorts with 712 rooms across Western Canada, with properties in Alberta’s Rocky Mountains, British Columbia, and Vancouver Island. Bellstar ensures each managed property maintains its unique individuality and exceptional guest experience, while leveraging key centralized management resources ensuring operating efficiencies.
Customer Story

Bellstar Hotels & Resorts success with Pegasus CRS and Booking Engine

Driving direct bookings and staying competitive in selling their own rooms against the OTAs

THE CHALLENGE

With a strong revenue management team, Bellstar sought a CRS and booking engine solution that would allow them to implement their expert revenue strategies simply and efficiently.

THE SOLUTION

They chose to partner with Cendyn, using a wide range of features to help them drive direct bookings and stay competitive in selling their own rooms against the OTAs. Utilizing tools such as the Booking Engine’s dynamic pricing module, geo-targeting capabilities, and automated best rate guarantee, Bellstar Hotels has seen significant increases in website conversions and revenue.

I really love working with the team at Cendyn, from client service to product specialists. They’ve all been fantastic, and in comparison to companies in a similar space that we’ve worked with before, honestly, the client service is like night and day. — Eric Gooden, Marketing Manager, Bellstar Hotels & Resorts

THE RESULTS

After launching Pegasus CRS and Booking Engine in November 2017, Bellstar Hotels has seen a 37% increase in website conversion rate and a 48% increase in overall revenue. Moreover, the marketing team is able to use Pegasus CRS and Booking Engine to successfully run congruent marketing campaigns throughout the year to target a wide variety of traveler segments, including transient vacationers, family gatherings, weddings, corporate events, and association conferences.

37%
increase in website conversion rate
48%
increase in overall revenue

This case study was completed before the Cendyn and Pegasus merger but Bellstar Hotels & Resorts can now benefit from the full suite of Cendyn products.