
Bellstar Hotels & Resorts sees success with Pegasus CRS and Booking Engine
Discover how they drive direct bookings and stay competitive in their market
THE CHALLENGE
With a stellar revenue management team, Bellstar sought a CRS and booking engine solution that would allow them to implement their expert revenue strategies simply and efficiently.
THE SOLUTION
They partnered with Cendyn for their CRS and Booking Engine, using a wide range of features to help them drive direct bookings and stay competitive in their market. Utilizing tools such as the Booking Engine’s dynamic pricing module, geo-targeting capabilities, and automated best rate guarantee, Bellstar Hotels has seen significant increases in website conversions and revenue.

THE RESULTS
After launching Pegasus CRS and Booking Engine in November 2017, Bellstar Hotels has seen a 37% increase in website conversion rate and a 48% increase in overall revenue. Moreover, the marketing team is able to use Pegasus CRS and Booking Engine to successfully run congruent campaigns throughout the year to target a wide variety of traveler segments, including transient vacationers, family gatherings, weddings, corporate events, and association conferences.
This case study was completed before the Cendyn and Pegasus merger but Bellstar Hotels & Resorts can now benefit from the full suite of Cendyn products.