Guestrev success story

Foxwoods Casino Resort is one of the largest resort casinos in North America and offers a vast array of gaming in four casinos; AAA Four-Diamond hotels, restaurants from gourmet to quick service, world-renowned spas, award-winning golf, state-of-the-art theaters, exclusive retailers and free-to-play online casino games. Envisioned for both leisure and business travel, Foxwoods provides modern and versatile convention and meeting space to infuse new life into any meeting or event. Foxwoods Resort Casino is owned and operated by the Mashantucket Pequot Tribal Nation.

In addition to an overall loss of revenue due to COVID-19 closures and restrictions, Foxwoods was looking for a way to better identify and prioritize high value guests while cutting down on cancellations. In the past, determining the value of each guest was based off data from three months prior – so the information was already outdated by the time anyone could look at it. As a result, demand and occupancy became muddled as previous guests would wait for the promo offers to book. This approach also resulted in numerous cancellations, as people would pre-emptively book to lock in a promo rate, then cancel later on.

Despite closures and restrictions throughout the pandemic, and with the help of Cendyn’s Guestrev, Foxwoods was able to produce 70% of the prior year’s revenue with just 50% of the volume.

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