InterContinental Minneapolis – Saint Paul Airport
About
Discover the convenience of your own skybridge-connection, with direct access from Terminal 1 at Minneapolis – St. Paul Airport. Just minutes from the Mall of America and twenty minutes to the downtowns of Minneapolis and St. Paul, we offer world-class amenities, inspired design and exceptional guest services. Mirroring the rippling waters of Minnesota’s famous lakes are rivers, our 12-story hotel with its curtain-glass wall gently shimmers with light. Inside, luxurious guest rooms, a stunning original art collection, and innovative dining options await.
Products Used
Digital Marketing
Customer Story

InterContinental Minneapolis – St. Paul Airport increases reach and website traffic with Gmail Ads

Cendyn uses Gmail Ads as a strategic initiative to drive brand awareness and fuel the booking funnel.

THE CHALLENGE

InterContinental Minneapolis – St. Paul Airport was looking to target potential guests who are interested in traveling to Minneapolis St. Paul and serve them book direct messaging to drive website traffic.

THE SOLUTION

Cendyn designed a Gmail Ad with rich imagery that showcased the property’s accommodations and amenities. The Gmail Ad also featured rich copy highlighting the property’s key selling points as well as links to the website.

Utilizing In-Market Audience targeting, NextGuest launched the Gmail Ad targeting those who were actively planning a trip to Minneapolis.

Over the course of 11 months, the Gmail Ad generated 25,993 impressions and a 26% CTR resulting in 6,774 clicks. In addition, there were 110 Gmail clicks to the website and 38 Gmail saves.

KEY TAKEAWAYS

Reach people where they spend time

Gmail Ads allow brands to reach their target audiences in a non-intrusive manner in their Gmail inbox where they are spending more time. ​

Increase brand awareness

Gmail Ads are an effective upper-funnel marketing initiative as the ad creative can be fully-branded and showcase the hotel’s key selling points with rich imagery. By including a clear call-to-action and links, Gmail Ads can also drive website traffic.

Capture qualified audiences

The Gmail Ad targeting options are similar to those for SEM and GDN, enabling hotels to reach their target audiences throughout the travel planning journey to keep the brand top of mind.
25,993
Impressions
26%
CTR
6,774
Clicks

This case study was completed before the Cendyn and NextGuest merger but Viceroy Sugar Beach can now benefit from the suite of Cendyn products.