Morongo Casino Resort & Spa
About
An enticing oasis sprawled across 44 scenic acres at the foothills of California’s brilliant San Gorgonio and San Jacinto Mountains, Morongo Casino Resort & Spa is the crown jewel of California casinos. Offering premier Las Vegas-style gaming a world away from Vegas, but less than 90 miles from Los Angeles, our luxury California hotel and casino invites guests to experience the thrill of gaming alongside revitalizing pursuits in spa and wellness, fine dining and legendary entertainment.
Customer Story

Morongo Casino Resort & Spa sees a sharp increase in mobile revenue

Cendyn created a fully integrated website with streamlined navigation for Morongo Casino Resort & Spa that boosted bookings and revenue.

THE CHALLENGE

Morongo Casino Resort & Spa needed a better strategy to feature and promote each of the resort’s unique business segments.

THE SOLUTION

By transforming its site with edge-to-edge, dynamic imagery, cutting long paragraphs of texts into small, consumable content blocks, and dedicating a minisite to its elegant dining option, Morongo enhanced its site navigability and increased YoY KPIs.

The new website resulted in a decrease of overall page views by 27%, an indication of better navigability, and an increase of $60,978 in revenue from mobile bookings.

KEY TAKEAWAYS

Make offers exclusive

Letting users know that the offer they are receiving is exclusive to them increases the chance they’ll complete their booking. Take it a step further by invoking urgency and giving them a deadline in order to receive the discount.

Take retargeting to the next level

RAAS drove users to a special offers page while Reservation Abandonment Emails incentivized users to complete the booking through a private special offers page only accessible through the email.

Add amenities

If including a discount isn’t an option, consider enticing website visitors with value-adds like amenities. Sometimes the difference between a decision to book can be as small as free WIFI or breakfast.
+260
Total bookings
+41%
Revenue from mobile
+0.9%
Conversion rate

This case study was completed before the Cendyn and NextGuest merger but Mahekal Beach Resort can now benefit from the suite of Cendyn products.