eInsight CRM success story

ONYX Hospitality Group houses some of the top hotel brands including Oriental Residence Bangkok, Amari and Shama. Although the hotel management company has over 50 properties in 7 countries, competition remains one of ONYX’s top challenges.

With eInsight CRM, ONYX Hospitality Group is accessing new tactics for top-quality marketing automation and guest intelligence solutions.

As an added feature of eInsight CRM, eNgage enables front-line staff to treat every guest like a VIP.

“We needed the functionality to merge all our data and have one central profile for every guest,” said Chetan Patel, VP of Digital and CRM, ONYX Hospitality Group. “Cendyn were the only ones who could provide that for us along with tools to enhance our electronic guest communications and have effective face-to-face conversations with them on the ground.”

Cendyn products in this case study:

  • eInsight CRM
  • eNgage

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Watch now to see how ONYX Hospitality saw success with eNgage