PMG Hotels achieved 206% more bookings with Cendyn DMP
THE CHALLENGE
PMG Hotels & Resorts wanted to easily increase their direct bookings through metasearch advertising, such as Google Hotel Ads and Tripadvisor. As part of this main goal, they wanted to boost visibility in a highly competitive market, improve conversion rates, and optimize their advertising spend. To address these challenges, the company needed a streamlined approach to campaign set-up and strategy execution.
THE SOLUTION
Cendyn Digital Marketing Platform (DMP) played a pivotal role in helping PMG Hotels & Resorts achieve outstanding results. Its intuitive interface and advanced campaign management capabilities empowered PMG to easily optimize their metasearch campaigns across Google Hotel Ads and Tripadvisor.
This comprehensive self-service platform enabled efficient ad management, optimized bidding strategies, and performance tracking, leading to more direct bookings and improved ROI. Data-driven insights enhanced visibility strengthened market presence, and boosted conversion rates, ultimately streamlining campaign execution and improving overall efficiency.
THE RESULTS
Cendyn DMP empowered PMG to significantly increase visibility and drive more traffic to their website (Q1 2024 vs Q4 2023), resulting in an impressive 184% growth in clicks and a 206% increase in bookings.
Additionally, with better campaign optimization and data-driven decision-making, PMG experienced a 174% growth in impressions and a 69% improvement in their conversion rate. These results contributed directly to a boost in profitable revenue.
PMG Hotels & Resorts
About
PMG Hotels & Resorts features a diverse portfolio, including Bali Niksoma Boutique Beach Resort, The Magani Hotel and Spa, and The Bandha Hotel & Suites. With a focus on exceptional service and authentic Balinese hospitality showcased through its architecture and design, each brand offers a unique experience that reflects PMG’s commitment to redefining travel and tourism.
