A Spanish boutique hotel boosts direct bookings by 64% with powerful website & digital advertising
THE CHALLENGE
The boutique hotel aimed to boost occupancy rates and increase revenue through a more effective online strategy. To achieve this, they needed a modern, high-performance website that could engage visitors and drive direct bookings, as well as data-driven digital marketing campaigns. The ultimate goal was to enhance the hotel’s digital presence, convert more visitors into guests, and drive sustained revenue growth.
THE SOLUTION
Cendyn’s solution focused on creating an elegant, user-friendly website designed for conversion, improving the overall online experience while streamlining the booking process. Alongside this, a targeted digital marketing strategy was implemented to increase visibility, attract a larger audience, and optimize customer acquisition efforts.
Cendyn designed a new website for the Spanish boutique hotel that featured a prominent calendar displaying available dates and special promotions directly on the homepage, making the booking process efficient and user-friendly. Visually, the site was crafted to immerse visitors in the establishment’s unique experience, with high-quality images and design elements that convey positive emotions to entice visitors to book direct.
To enhance visibility and drive direct bookings, Cendyn launched targeted metasearch and SEM campaigns. Focusing on key markets such as the UK, France, and the USA, the SEM campaigns were designed to protect the hotel’s brand while driving high-quality traffic directly to the website. By strategically positioning the hotel in front of travelers searching for the property, these efforts significantly boosted online visibility and increased direct bookings.
THE RESULTS
The property experienced notable growth year-over-year across its digital channels. The website saw a +39% increase in direct revenue, a +31% rise in average basket, and a +20% growth in website sessions.
The Digital Marketing Platform (DMP) also contributed to strong results, with a +30% increase in clicks and a +39% boost in conversion rates driven by combined SEM and metasearch campaigns. Metasearch efforts led to a -21% reduction in cost-per-click (CPC) and a +64% increase in bookings, while SEM campaigns resulted in +57% more impressions, +14% more clicks, and a +90% surge in conversion rates.
Spanish boutique hotel
About
Ideally located in the heart of Madrid, a 3-star hotel, features 60+ rooms decorated in traditional style. Guests can relax with drinks in the bar and enjoy its proximity to the Gran Via, one of the city’s liveliest neighborhoods. The hotel offers comfortable rooms with modern décor and traditional Spanish accents, creating a warm atmosphere for business and leisure travelers alike.
