Vacancéole - Cendyn Case Study

Vacancéole leverages Cendyn digital ads services and reaches +195% of turnover

THE CHALLENGE

In May 2020, just after the Covid-19 restrictions were lifted, Vacancéole wanted to proactively record and capture direct bookings for the vacation season. They planned to:

  • Strengthen their search coverage
  • Improve the relevance of promotions to accelerate the booking process and get a return on ad spend

THE SOLUTION

It was imperative for the hotelier to create an account structure that allowed for agility and speed as the campaigns were reactivated (after being paused during the pandemic). Our teams of Google Premier Partner experts therefore restructured the client’s Google Ads account at every level to take advantage of automation best practices.

We implemented a simple, dynamic new structure powered by intelligent bidding strategies, following the guidelines of creative excellence and leveraging a dynamic creative solution such as Ad Customizer.

As a result, ads are more relevant to each user, increasing their effectiveness and conversion rate.

Cendyn is the perfect choice for a specialist in the tourism sector! To support the evolution of our company, we were looking for an agency specialized in the tourism market, able to provide us with advice and recommendations in addition to implementing our SEA strategy. We decided to rely on the Cendyn team for the launch of Vacancéole on Google Hotel Ads, and for the management of Adwords campaigns. The launch was going to be complicated in the middle of the COVID pandemic, but the results were there straight away, and we're delighted with the performance for the summer 2020!
Leslie Lambert Digital Marketing Manager, Vacancéole

THE RESULTS

Optimizing account structure and using smart bidding strategies helped improve ad campaign performance.

The new Google Ads account structure implemented on May 11, 2020 and the efforts of our experts led the hotel to increase its live sales by 195%, with an excellent return on ad spend (ROAS) of over 47%.

Google Analytics, data for June, July, and August 2020:

195%
Growth in turnover
32%
Decrease in commission per booking
47%
Growth in ROAS on reservations

This case study was completed before the Cendyn acquisition of WIHP but Vacancéole can now benefit from the suite of Cendyn products.

Vacancéole

About

Since 2009, Vacancéole has been offering a range of more than 100 holiday residences in France by the sea, in the mountains, and in the countryside. The diversity of our residences (chalets, hotels, vacation villages, vacation homes, etc.) means we can meet the needs and desires of every traveler.

Products Used

Digital Marketing
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