Citadines Apart'hotel leverages Cendyn Digital Media Platform to increase revenue
Citadines chose to work with Cendyn and use our Digital Media Platform to:
- Put forward the official website rates of the hotel apartments on the different metasearch
- Promote the Ascott Star Rewards (ASR) loyalty program
- Centralize the management of advertising campaigns with an intuitive and transparent solution
- Take advantage of all the bidding methods available on metasearch
To meet Citadines’ needs, Cendyn set up conditional rate feeds on Google Hotel Ads to promote the ASR loyalty program with discounted prices to travelers.
We also set up performance bidding strategies on the price comparison sites for all the chain’s European residences in order to:
- Maximize campaign visibility
- Generate a significant volume of bookings
Thanks to Cendyn’s Digital Media Platform, Citadines is able to manage its distribution on metasearch.
Their presence on metasearch and the promotion of the loyalty program have enabled them to gain market share against OTAs.
Metasearch has increased direct web sales by 23% for all establishments!
This case study was completed before the Cendyn acquisition of WIHP but Citadines Apart’hotel can now benefit from the suite of Cendyn products.