Park Grand Hotels leverages Cendyn’s SEO services to drive online visibility & direct bookings
Park Grand Hotels came to Cendyn with the goal of enhancing visibility and brand awareness via organic search engine results as well as driving direct bookings through their website to become less reliant on third-party booking platforms. They also wanted to improve guest satisfaction and provide a more seamless online booking experience.
To help Park Grand Hotels achieve their goals, Cendyn implemented a comprehensive SEO strategy to enhance the online presence of Park Grand London, with a focus on technical optimization, keyword research, and content marketing. Through in-depth keyword research, the Cendyn team identified relevant keywords that resonated with the hotel group’s target audiences. The team also improved overall search engine visibility by optimizing Park Grand’s website content, including page titles, meta descriptions, headers, and body text. Additional technical optimization efforts focused on enhancing website performance and mobile responsiveness.
To complement the technical components of the SEO strategy, Cendyn created engaging and informative content, tailored to families, including highlighting local attractions as well as family-friendly amenities and hotel features. With this approach, Park Grand London was positioned as a preferred choice for budget-conscious families seeking a memorable stay in central London, driving both organic traffic and direct bookings.
With Cendyn’s SEO strategy in place, Park Grand Hotels saw a significant increase in year over year growth, including direct bookings and average order value, with the following gains taking place between July 2022 – June 2023 vs July 2021 – June 2022: