Newport Beachside Hotel and Resort uses Pegasus CRS & Booking Engine to drive direct bookings and increase ADR
The Newport Hotel utilized Cendyn’s technology to digitally transform their reservations system, increasing direct bookings, streamlining workflows and clarifying guest data.
When Newport first began working with Cendyn in 2014, they needed a reservations system solution that would allow them to overcome complicated, manual systems and consolidate services in an effective manner.
When Alex Molgora first started, the Newport Hotel had no technology in place to handle reservations. The existing hotel website consisted of a single landing page where customers could send email queries about booking a stay. Reservations were then all handled manually via email. He needed to create an entire IT infrastructure that would increase bookings, streamline the reservations process and provide more clarity and control over guest data to grow overall revenue.
While Newport Hotel began working with Cendyn in 2014, Alex Molgora (Director of Revenue Management) and the Director of Sales decided to consolidate their technology services in 2017/18, as they had different vendors for marketing, the website, and marketing metrics. The goal was to mirror the brand structure of having all relevant services and platforms under one umbrella, which is how the website, the CRS and the marketing were moved over to Cendyn.
Implementing the Pegasus CRS (now part of Cendyn) and booking engine solutions helped Newport Hotel analyze and leverage their data to better understand their guests, drive direct bookings, and increase their ADR. A large part of that success was utilizing Cendyn’s cloud-based reservations solution with superior merchandising and dynamic pricing rules, as well as Cendyn’s highly-visual interactive reporting tools.
In 2021, The Newport Hotel optimized pricing strategies and saw an increase of 5,000 room nights booked. Subsequently as result, The Newport Hotel achieved their highest ADR in 2021 at over $200.
Additionally, The Newport Hotel has saved approximately $2.1M in costs based on a shift of roughly 14K room nights from OTA to direct bookings.