Newport Beachside Hotel and Resort used Pegasus CRS & Booking Engine to drive direct bookings and increase ADR
The Newport Hotel in North Miami Beach utilized Cendyn’s technology to digitally transform their reservations system, increase direct bookings, streamline workflows and clarify guest data.
When Newport first began working with Cendyn in 2014, they needed a reservations system solution that would allow them to overcome complicated manual systems and effectively consolidate services.
When Alex Molgora (the hotel’s Director of Revenue Management) began at the property, the Newport Hotel had no technology in place to handle reservations. Instead, the existing hotel website consisted of a single landing page where customers could send email queries about booking a stay. Reservations were then handled manually. So Alex needed to create an entire IT infrastructure that would increase bookings, streamline the reservations process and provide more clarity and control over guest data to grow overall revenue.
While Newport Hotel began working with Cendyn in 2014, Alex and his team made the decision to consolidate their technology services in 2017/18. Reason being, they had different vendors for marketing, the website, and marketing metrics at the time. The goal was to mirror the brand structure of having all relevant services and platforms under one umbrella. This was the catalyst for the hotel moving its website, CRS and marketing over to Cendyn.
Implementing the Pegasus CRS (now part of Cendyn) and booking engine solutions helped Newport Hotel analyze and leverage their data to better understand their guests, drive direct bookings, and increase their ADR. A large part of that success was utilizing Cendyn’s cloud-based reservations solution with superior merchandising and dynamic pricing rules, as well as Cendyn’s highly-visual interactive reporting tools.
In 2021, The Newport Hotel optimized pricing strategies and saw an increase of 5,000 room nights booked. The property also achieved their highest ADR in 2021 — more than $200.
Additionally, The Newport Hotel has saved approximately $2.1M in costs based on a shift of roughly 14K room nights from OTA to direct bookings.
Increasing direct bookings
Raising the ADR
Growing direct room revenue
This case study was completed before the Cendyn and Pegasus merger but Newport Beachside Hotel & Resort can now benefit from the suite of Cendyn products.