Windjammer Landing - Cendyn Customer Success Story

Windjammer Landing drove over $1M revenue with comprehensive digital strategy

THE CHALLENGE

Windjammer Landing Resort and Residences identified a need to modernize its digital presence and reach a broader, more engaged audience. The property needed to differentiate itself by highlighting its unique attributes—such as its breathtaking beachfront location, luxury accommodations, and extensive amenities—in a way that resonated with both returning guests and new prospects.

Our primary objective was to drive more traffic to the website and increase bookings by generating higher demand. We aimed to boost brand visibility through targeted campaigns while optimizing conversion rates.

Windjammer Landing - Suite Living Room

THE SOLUTION

Cendyn’s initiative included managing the website, SEO, and digital marketing efforts, with a focus on Display and Metasearch campaigns. Transitioning to the Cendyn Digital Marketing Platform platform has greatly enhanced our performance on Google and TripAdvisor. We revamped the display strategy to include targeted prospecting campaigns that highlighted the property’s unique selling points (USPs) and focused on building brand awareness.

We also introduced video retargeting and specialized discount campaigns for users who had abandoned their carts, managing these efforts across Google and Sojern. To drive conversions, we ensured timely, offer-based banners and launched language-specific communications to engage potential markets effectively.

Windjammer Landing - Suite

THE RESULTS

The campaigns led to substantial increases in demand and bookings, surpassing our original goals. We measured effectiveness through website traffic, conversion rates, and overall revenue, with notable improvements in brand awareness and bookings.

For H1 (January – June), the Metasearch campaigns delivered an impressive ROAS of 41:1, while the Display campaigns achieved a ROAS of 17:1. These efforts collectively generated $1.18M in revenue, exceeding our benchmarks and expectations.

41:1
Metasearch ROAS
17:1
Display ROAS
$1.18 M
Revenue generated

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Windjammer Landing

About

Windjammer Landing Resort & Residences, set on a lush hillside overlooking the Caribbean Sea in St. Lucia, offers a luxurious escape reminiscent of a Mediterranean village. Spanning over 60 acres in St Lucia, the resort features elegant accommodations, multiple swimming pools, and a variety of motorized water sports. Guests can enjoy world-class dining, tailored spa treatments, and unique activities for children and teens. Designed for families, couples, and honeymooners, Windjammer Landing promises an unforgettable blend of relaxation and sophistication.

Products Used

Digital Marketing
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