Increase your direct bookings by up to 30% with Cendyn’s powerful all-in-one digital ads management solution
Unify all campaigns with one integration
Fragmented tools mean rates go stale, and campaigns compete against each other instead of working together. Cendyn DMP centralizes all campaigns and connects to 150+ market-leading providers from a single integration, so every channel runs on the same live data.
Show up where travelers compare
When travelers compare rates across Google Hotel Ads, Tripadvisor, trivago, and Kayak, OTAs often win the click, even when your direct rate is better. Cendyn DMP puts your best rate and ads front and center on metasearch and Google Performance Max for travel goals, at the moment travelers decide.
Running Performance Max for travel goals managed via the powerful Cendyn Digital Marketing Platform helped us increase visibility and qualified traffic to our website. We saw a 224% boost in clicks, along with a remarkable 34x annual ROAS. The results speak for themselves—Cendyn's platform has played a crucial role in helping us achieve our revenue goals.
Be the hotel AI and social recommend
AI platforms and social feeds are where trip planning starts, but they largely surface OTA listings by default. AI Connect and Meta Hotel Ads push your real-time rates directly into ChatGPT, Claude, Gemini, Facebook, and Instagram, so you’re part of the conversation before an OTA is.
Turn data into direct revenue
Without a unified performance view, budget quietly leaks into the wrong channels each month. Cendyn DMP automates bidding and centralizes reporting, so every dollar goes toward what’s converting. AI-powered Display Ads use that data to re-engage travelers who showed intent, recapturing demand you’d otherwise lose.
Partnering with Cendyn has elevated our metasearch performance, driving real bottom-line results. Their multi-channel strategy boosted our visibility across key platforms and helped us reach high-intent travelers at the right moment. We strengthened our direct channel, improved marketing efficiency, and saw remarkable year-over-year gains in revenue and ROAS.
Your questions answered
What is the Cendyn Digital Marketing Platform?
Cendyn DMP is a multi-channel advertising management platform that helps you easily and efficiently drive direct visibility and bookings. With this premium platform, you can connect, launch, manage, and track your hotel digital marketing campaigns to reach your online revenue goals.
Which advertising channels are available on the DMP?
Our platform includes metasearch channels (such as Google Hotel Ads, Tripadvisor, Trivago, and Kayak), Google Search Ads, Google Performance Max for travel goals, Display Ads, Meta Hotel Ads, and AI Connect. All these tools are available under one roof to drive qualified traffic and boost your direct bookings across all channel travelers use to plan and book.
How does your platform help increase direct bookings?
Cendyn DMP, a digital solution for hotel teams, drives direct bookings through multi-channel advertising that captures your future guests wherever they are online. You can choose and mix custom bidding strategies to maximize your property’s campaign results. We offer state-of-the-art metasearch targeting for ready-to-book travelers, plus paid search and Performance Max campaigns for top-of-funnel awareness and increased visibility.
How does the platform help improve my hotel's visibility in search results?
Our platform enhances your visibility through several critical channels. Metasearch visibility campaigns like Google Property Promotion Ads, Tripadvisor Sponsored Placements, or Trivago Sponsored Listings push your hotel to the top of destination search results. Performance Max for travel goals makes you visible across all Google channels (YouTube, Gmail, Search, Travel, Maps, Discover, Display, etc.). Google Search Ads increase your visibility on search engine results pages. Together, these avenues represent a comprehensive approach that will get your property in front of guests all across the web.
What is AI Connect, and how does it help my hotel?
AI Connect is a distribution channel within Cendyn DMP that pushes your hotel’s availability, rates, and inventory directly into AI platforms like ChatGPT, Claude, and Gemini. As more travelers start their trip planning in AI tools, these platforms have largely surfaced OTA listings by default, leaving hotels unseen at the moment travelers are deciding. AI Connect puts your property back in the conversation with authentic, hotel-direct rates, so you stay visible as traveler behavior shifts toward AI-driven search.
What is Meta Hotel Ads, and how does it help my hotel?
Meta Hotel Ads promotes your real-time rates and availability directly across Facebook, Instagram, Messenger, and the Audience Network, right where travel inspiration turns into intent. Your property is showcased with dynamic ads that automatically display your hotel name, images, pricing, and room options, making it easy for guests to book direct instead of defaulting to an OTA.
What reporting tools do you offer to track campaign performance?
We provide comprehensive (yet easy-to-use) dashboards along with custom reporting options and in our Report Center. You’ll have access to real-time performance analytics to track your campaign success and make agile, data-driven decisions.
What kind of support comes with the Digital Marketing Platform?
Our support team is always available via email to address your questions. For hotels that would like more hands-on assistance, we offer Campaign Management and Account Management as add-ons to maximize your performance and results.
What if I have other questions about the DMP?
Feel free to submit our contact form with your specific questions, and one of our representatives will reach out to you shortly.
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Start capturing demand with compelling digital ads and metasearch campaigns from one single platform.
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