Thanks to increased access to information, social and mobile, customers are now spending hours overresearching travel decisions. For any hotel marketer, the question is no longer just about how to ensure brands appear in basic search, but how they can influence the longer path to purchase.
In this session, we will analyze the discovery, vetting and decision‐making milestones and show you how to focus on more qualified guests in the digital space through segmentation at a lower cost.
Join PhocusWire, Cendyn and guests to unravel these issues and learn what brands can do to stay relevant and engaged during the search process.
This webinar will be broadcast at 11am (Eastern) on Tuesday 9 October 2018, with a free download available thereafter.
Participants in the webinar:
- Michael Bennett, senior vice president of global marketing, Cendyn
- Josh Herman, vice president of marketing and PR, Fontainebleau Miami Beach