Revenue management that maximizes total hotel group revenue
Robust group forecasting tool
Built using the core strategy of Cendyn Guestrev’s transient forecast tools, Cendyn Grouprev provides an unconstrained view as well as projections into group business at the micro-segment level, enabling more accurate business forecasting and decisions.
Group forecasting is huge for us because we do so much group business and that's growing. With group forecasting, we'll be able to be pickier with group and will be able to really refine our pattern management so that we can yield around transient more effectively. We can also forecast what kind of group is coming in and so we can really strategize what is the best mix of business for us.
Respond to RFPs with confidence
Presented with a floor, optimal and ceiling bid rate, sales managers can dependably quote hotel group rates that are based on the expected total revenue and winning probability at the micro-segment level. This gives teams a pricing strategy grounded in real forecasting and demand planning.
With Cendyn Grouprev, we're able to respond quickly to group leads and use data to quote group rates. It's no longer throwing a dart to a dart board and guessing on rates. We have the data and the strategy we need to offer the most competitive rate out there.
Maximize total hotel revenue and profit
In addition to being captured and factored into the displacement value, the hotel ancillary revenue and profit is also considered in the total value of any group opportunity. Hotels can define their ancillary categories and corresponding profit margins, including food and beverage in hotel environment, to drive overall profitability.
Total meeting space management
Simplify the “catering free sell” process using the Free Sell Calendar. Set rules to “open” and “close” your function space for catering-only business while establishing a booking target per function room – supporting better forecasting and demand planning.
Your questions answered
What is Cendyn Grouprev?
Grouprev is a demand-based group pricing and forecasting tool that ensures you maximize the total value of each group and event space at your hotel.
How does Grouprev work?
Grouprev is built using the core strategy of Guestrev and provides rate recommendations based on various factors. It presents floor, optimal, and ceiling rate options to sales managers, which helps them respond to RFPs faster with confident rates that have a higher probability of success.
My hotel doesn't serve corporate travelers — can I still utilize Cendyn Grouprev?
No, in this case you should consider Cendyn Guestrev instead of Grouprev, as Grouprev is specifically designed for properties that handle group and corporate business.
What long-term results can I expect from Cendyn Grouprev?
You can expect increased group business revenue and more RFP acceptance, leading to improved performance in the group and corporate market segments.
What if I have other questions about Grouprev?
Please submit our contact form with your query, and one of our representatives will be in touch shortly.
Let's get started!
Maximize the value of each group and event space with this demand-based group pricing and forecasting tool.
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