A GUIDE FOR GROUP SALES

Hotel sales managers face a growing tide of RFPs, partially thanks to venue sourcing platforms that streamline outreach for planners. Since much of the outreach is automated, planners tend to request more proposals than they actually need. In fact, hotels have seen a 300% increase in RFPs over the past 5 years, Cendyn data shows.

Alongside the growth in RFPs, planners also have loftier expectations for the proposals they receive from hotels.

When it comes to capturing more group business, it’s imperative to stay ahead of the competition by crafting compelling responses to RFPs. To rise above the rest, review these 11 important things planners look for in stand-out proposals from hotels.

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