3 Ways to rethink your hotel comp set to discover new business
Still relying on the same old comp set? Your local STR report might be useful for benchmarking, but when it comes to winning group business, it barely scratches the surface. The truth is, your most valuable competitors—and prospects—may not even be in your city. This guide explores how expanding your comp set strategy can reveal new booking patterns, open up untapped markets, and help you attract high-value groups you’re currently missing.
Download our infographic and learn how top-performing hotels use broader, smarter data to spot real competition and win business beyond their backyard. Whether your occupancy is thriving or lagging, this guide will help you uncover fresh opportunities to fill need periods and grow group revenue.
