A guide to driving conversions on your website
It’s no secret that the hospitality industry is one of the most competitive ecosystems in the global business landscape. Guests consider countless factors when deciding where to stay during their travels. And although it’s tempting to assume cost is the most important criteria, the data shows that pricing — while relevant — isn’t always the make-or-break decision point for prospective guests. Increasingly, ease of the online experience is becoming the turning point for travelers. This means that it’s important for hoteliers to understand how to maximize the benchmarking and the ROI of both website and booking engine conversion rates.
With that in mind, we’ve broken down how these user experience aspects differ, as well as strategies for how to make the most of both in this free guide.
