A step-by-step guide on complying to CCPA
In today’s world, we’re all too familiar with headlines covering major companies and beloved brands caught breaking their customers’ trust and, in some cases, the law. Hotels that don’t prioritize consumer data, privacy and transparency leave themselves vulnerable to lawsuits and hefty fines. With so much at stake, hotels need to comply with the California Consumer Privacy Act (CCPA), which went into effect in January 2020. This new legislation has a wide impact as well as a broad focus. It defines personal information broadly and gives consumers certain rights over their data. Download a hotelier’s guide to CCPA to ensure your hotel is adhering to these guidelines.