Using actual intelligence throughout the guest journey
We can’t escape the topic of AI today, it’s everywhere.
But today we want to talk about a different type of AI – actual intelligence. In a world of big data and personalization, AI is now what shapes the hospitality industry. But as powerful as AI is, machine learning must be leveraged alongside hotel expertise and data management strategy to drive forward smarter, more accurate marketing results.
In this guide, we take a look at how hotels can leverage actual intelligence, very easily we might add, at their hotel. Specifically, this guide will explain how to:
- Use machine learning to create more meaningful and relevant marketing moments that drive revenue
- Focus your marketing activity on segments with the highest affinity to win
- Analyze booking patterns, purchasing history and sentiment for advanced targeting and higher guest satisfaction