Cendyn Hotel Digital Marketing Performance Index
Discover the state of Google advertising in 2025 and what it means for hotel marketers.
Uncover how rising media costs, evolving privacy rules, and AI-powered solutions are reshaping hotel advertising.
In the first half of 2025, hotel marketers faced soaring ad costs (up 20–40% YoY), tracking challenges from privacy changes, and intensifying OTA competition. Yet, hotels that embraced AI-driven campaigns saw stronger performance and up to 4x growth in bookings and revenue.
The Cendyn Hotel Digital Marketing Performance Index delivers the insights hoteliers need to stay competitive. Download and you will recieve:
- Exclusive performance benchmarks across Google Hotel Ads, Free Booking Links, Search Ads, and Performance Max for travel goals.
- AI-driven strategies that lowered customer acquisition costs by 19% while boosting conversions.
- Actionable recommendations to optimize spend, preserve visibility, and maximize ROI.
- Regional insights from EMEA, Americas, and APAC to inform your strategy globally.
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