Discover your unknown guests
Your hotel has an untapped asset: potential guests in the early phases of their travel journey. These hidden guests, or those who might not be aware of your hotel but are searching for travel to your destination, can be a goldmine.
By utilizing the data at your fingertips to reach these audiences of “hidden guests” you can fill your funnel with promising prospects.
But, and it’s a big one, it’s not always easy to uncover these potential guests on your digital channels. It takes a little bit of commitment and fortitude. With some smart planning and diligent execution, you can discover these hidden guests and begin marketing directly to them.
Download our 7-step guide to surface these hidden guests and start integrating them into your hotel marketing plan.