What’s the secret to optimizing profits in 2020? Combining the distribution savvy of revenue management with CRM’s insights into guest behavior and preferences.

With closer collaboration, your hotel can reap the benefits of a personalized pricing strategy—engaging in highly targeted marketing by providing the right offers at the right time through the right channels.

You’ll learn: 

• A simple framework for personalized pricing
• Knowing when to offer discounts or value-adds
• The relationship between pricing, profit and probability of purchase
• Personalizing purchase opportunities at each stage of the customer journey
• Tips from hoteliers on integrating CRM and revenue data, strategies and practices

Presenters:
-Kelly McGuire, renowned revenue management & hospitality analytics expert
-Dan Skodol, VP, Data Science & Analytics, Cendyn
-Casey Munck, Director of Marketing, Americas
-Daniel Craig, Founder, Reknown

Watch on-demand

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亚太地区 CRM 系统的最佳实践

此报告是携手 Skift 编制而成,深入解读了促进 CRM 发展和提升忠诚度(尤其是亚太地区)的技术和趋势,并覆盖中国与日本重要的经济体,贯穿东南亚的酒店业核心地带,剖析澳大利亚的发达市场。