Strategies to stay ahead: How the Digital Markets Act (DMA) is shaping hotel marketing
The European Commission’s Digital Markets Act (DMA) is transforming the digital marketing landscape, with significant implications for hotels. In this video discussion, we’ll explore how DMA compliance has impacted Google search results and online visibility for hotels, what these changes mean for direct bookings versus OTA reliance, and how your hotel can adapt to thrive in the new environment. Gain actionable insights and strategies to optimize your digital marketing efforts, reduce acquisition costs, and drive meaningful results.
Key Takeaways:
- Understand the DMA’s impact on Google: Learn how the DMA has influenced Google search results, from the introduction of ‘Places sites’ to changes in Free Booking Links and more Property Promotion Ads (PPA) opportunities.
- Differentiate between search stages: Discover how the DMA affects generic keyword searches versus branded keyword searches – and why this distinction is critical for hotel marketing strategies.
- Leverage PPAs for growth: Explore how the expanded opportunities for PPAs can boost your hotel’s visibility and ROI, even in a more competitive environment.
- DMA impact on Hotel Ads campaigns: Discuss the drop in FBL vs the increase on PPA
- Stay ahead of emerging changes: Prepare for future DMA-related developments and learn how to refine your digital marketing strategy to maintain your hotel’s competitive edge.
Check out our video discussion to learn how to optimize your hotel’s digital marketing strategy to be successful in this new DMA era.
