How to build the best attribution model for your hotel and stay top-of-mind
Attribution is a complex but essential part of digital marketing. Without proper attribution, it’s impossible for marketers to understand which channels and campaigns are delivering the most value.
That’s why attribution is an essential skill for hospitality marketers: it closes the loop and provides that final piece of data to guide decisions about where, when, and how to allocate digital marketing budget.
This is the second guide in our two-part series on mastering digital attribution for hotels. In the first part of our series, we covered the various attribution models available for your digital marketing. This guide will dive into how to build the best attribution models for your marketing campaigns to make sure that every marketing dollar is well-spent.