In the weeds with your leads?

Congratulations! A good chunk of the work is already done: You’ve generated interest in your hotel, and now you have plenty of inbound requests from groups. What an enviable place to be!

Now comes the final stretch: Converting these leads into business for your hotel. This guide takes you through the necessary steps to navigate the group business landscape and ensure you’ve mastered lead management.

We highlight some tried-and-tested strategies to master lead management.

Related resources


Journey to loyalty

With the advancement of Hotel CRM and digital technology, it is now possible to create meaningful interactions throughout the entire guest journey, starting at pre-arrival and continuing post-stay through the loyalty loop.

亚太地区 CRM 系统的最佳实践

此报告是携手 Skift 编制而成,深入解读了促进 CRM 发展和提升忠诚度(尤其是亚太地区)的技术和趋势,并覆盖中国与日本重要的经济体,贯穿东南亚的酒店业核心地带,剖析澳大利亚的发达市场。