APAC meetings industry trends: Regional update for Q3 2026

APAC groups are choosing differently. Is your hotel keeping up?

Companies are still meeting. They’re being more selective about where, why, and how much they spend. Corporate business accounted for approximately 68% of APAC’s Q3 meetings mix, while emerging industries created fresh opportunities for hotel sales teams.

Knowland’s Q3 2026 report reveals where demand is shifting and how hotels can respond with sharper targeting, clearer pricing, and offers built around buyer priorities.

Inside the report:

• The industries gaining ground. Legal grew 56%, arts and performing arts rose 51%, retail increased 33%, and fashion climbed 29%.
• The destinations showing resilience. Bangkok recorded 7.6% growth in Q3 and 13.5% year to date, while performance varied across other markets.
• The priorities shaping your next pitch. Understand why predictable costs, flexible terms, and accessibility matter to budget-conscious planners.

Download the report to identify APAC’s emerging demand opportunities and build a more focused group sales strategy.