h2c & Cendyn Global CRM & guest data management report
This year, Cendyn and other sponsors partnered with h2c to develop a global survey that took a deep dive into the current state of CRM and guest data management for hotel chains.
As the central source of truth for hotel data, CRM is now known to be the centerpiece for managing data and engaging with guests. h2c’s Global CRM and Guest data Management survey looked in detail at this statement and the current state of hotel guest relationship management across the globe.
In this report we detail insights obtained from the survey and share hotel chains’ satisfaction level with their current CRM activities and solution, system features, functionality gaps, major areas of improvement, and look at what the future holds. Download the report now to learn more about the state of CRM and guest management in the hospitality industry today and into the future.