Coffee Chat: Tactics for navigating impacts to travel demand

Adapting digital marketing strategies in times of travel uncertainty

In this Coffee Chat, Shearly Reyes, Director of Media at Cendyn, shares her perspective on how hotels should approach digital marketing in times of uncertainty.

As global travel patterns continue to shift due to external factors, this session explores how marketers can navigate volatility without falling into reactive decision-making. From the impact of media narratives to the importance of data-led strategies, Shearly highlights what truly matters when adapting to change.

The conversation dives into how hotels can adjust their digital approach depending on their position within the “impact zone”, from pausing campaigns and refining targeting, to aligning messaging across every touchpoint, including the website and guest experience.

She also explores how to capture redirected demand when travelers change destinations, and why aligning targeting, creative, and landing pages is key to driving conversions in these moments of opportunity.

Complete the form to download the full Coffee Chat and discover how to make smarter, data-driven decisions, adapt your strategy with confidence, and capture new demand in an unpredictable market.