The 2027 eCommerce strategic planning toolkit
Your 2027 hotel eCommerce plan starts here
AI is changing how travelers discover hotels. New advertising formats are opening up, and your website now has to work harder for both guests and search platforms. The question for 2027 is where to focus your team’s time and budget.
The 2027 eCommerce strategic planning toolkit brings those decisions into one place. It covers the trends shaping hotel demand, the channels worth watching and the practical checks that can help turn next year’s priorities into a plan.
Inside you’ll find:
- A look at how AI is changing the guest journey, from inspiration through booking and loyalty
- Five emerging advertising opportunities, including TikTok Travel Ads, Pinterest Travel Catalogs and ChatGPT Ads
- A phased approach to testing AI Max, with guidance on tracking, guardrails and landing pages
- An FY27 SEO checklist covering GEO, structured data and AI visibility
- Website accessibility concerns to review across your content and booking journey
- Guidance on when to refresh creative, adjust campaigns and give new campaigns time to stabilize
Download the toolkit to identify your biggest eCommerce opportunities for 2027 and build a clearer plan for acting on them.
