Selling sustainability to woo eco-conscious travelers & groups

Sustainability is the top-most factor when choosing a hotel, say 52% of consumers. When done thoughtfully and intentionally, green marketing can differentiate your hotel in a sea of sameness. It’s less about bragging about one-off “feel good” initiatives and more about making structural changes that put sustainability closer to the core of your brand’s message – and then sharing that commitment widely. In this guide, we explain how to market your hotel’s green bonafides, with distinct tactics for the leisure, business and group segments.

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