The hotelier’s guide to green marketing

Selling sustainability to woo eco-conscious travelers & groups

Sustainability is the top-most factor when choosing a hotel, say 52% of consumers. When done thoughtfully and intentionally, green marketing can differentiate your hotel in a sea of sameness. It’s less about bragging about one-off “feel good” initiatives and more about making structural changes that put sustainability closer to the core of your brand’s message – and then sharing that commitment widely. In this guide, we explain how to market your hotel’s green bonafides, with distinct tactics for the leisure, business and group segments.

Download the guide now