Why hotel loyalty programs aren’t rewarding…for anyone

Loyalty programs should drive repeat bookings, deepen guest relationships, and boost your bottom line — so why are so many hotels seeing disappointing returns?

In this guide, we unpack the surprising reasons behind the low ROI of loyalty programs across the industry. From outdated structures and misaligned incentives to missed personalization opportunities, we reveal where programs are falling short — and more importantly, how your hotel can turn things around.

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