Turn your guest data into business wins with Cendyn CRM Analytics

Make your data work smarter—not harder. With AI-driven CRM Analytics, turn your guest data into actionable insights from your existing PMS and CRM to boost occupancy, grow RevPAR, and foster long-term guest loyalty—all without relying on spreadsheets.

Whether you’re making strategic decisions or optimizing campaigns, CRM Analytics empowers your teams to act fast, stay informed, and personalize with precision.

Here’s how you’ll drive measurable impact:

• Quickly spot what matters – Let AI-summarized narratives highlight performance shifts and emerging trends, so you can act on what’s important.
• Pinpoint what’s working (and what’s not) – Use decomposition trees to visually break down your KPIs and spot the factors driving your highs and lows.
• Understand the “Why” behind the numbers – Dive into the real reasons behind metric changes with key indicator analyses that help you fine-tune your strategy by segment or campaign.
• Prove ROI on every campaign – Move beyond opens and clicks. Access clear, comprehensive reporting to understand the true impact of every marketing initiative.
• Track property performance in real-time – View operational and revenue data from your PMS in a way that helps you make timely, informed decisions at the property level.
• Keep everyone in the loop—automatically – Schedule recurring insights for your teams so they stay aligned without manual effort.

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