Cendyn elevates their hotel Digital Marketing offering with seamless integration of Google Performance Max for Travel Goals

Hot on the heels of the WIHP acquisition, Cendyn leads the way in leveraging AI technology within its Digital Marketing offering

Paris, France – September 25, 2023 – Cendyn, a catalyst for digital transformation in the hospitality industry, is excited to announce the game-changing integration of its digital ads management platform with Google Performance Max for Travel Goals. This integration marks a pivotal moment for its customers, promising to reshape how they connect with their audiences and drive conversions across their digital channels. 

As a longstanding Google Premier Partner, Cendyn has established itself as the first to offer this innovative integration for the industry. By empowering hoteliers to easily enhance their visibility across all Google advertising channels and inventory, this exciting integration can lead to a substantial upsurge in direct bookings and revenue. 

By embracing Performance Max for Travel Goals, hotels can harness the power of Google’s cutting-edge machine learning and artificial intelligence to optimize visibility and engage with a highly qualified audience, ultimately leading to significantly improved conversion rates.  

“Google Performance Max for Travel Goals, integrated seamlessly with our digital ads management platform, is incredibly exciting for our customers. It puts the tools in their hands so they can reach more guests, drive more conversions, and manage their ads seamlessly on one platform,” said Michael Bennett, President at Cendyn. 

“This is the first of many initiatives that will set new standards in reach, performance, and guest engagement for our customers across the globe, and we’re incredibly excited to offer it so soon after joining Cendyn,” said Quentin Lederer, VP eCommerce at Cendyn. 

Following the recent acquisition of WIHP, hoteliers can anticipate a continued innovative approach to hotel digital marketing services at Cendyn. The Google Performance Max for Travel Goals integration sets an elevated standard for the future of hospitality technology, promising enhanced digital experiences for hotels and their guests alike. 

About Cendyn 

Cendyn is a catalyst for digital transformation in the hospitality industry. We help hotels around the globe drive profitability and guest loyalty through an integrated technology platform that aligns revenue, eCommerce, distribution, marketing and sales teams with centralized data, applications, and analytics, so they can capture more demand and accelerate growth. With offices located across the globe, in the United States, France, United Kingdom, Singapore, Bangkok, and India, Cendyn serves tens of thousands of customers across 143 countries. To find out more, visit www.cendyn.com. 

For media inquiries, please contact: 

Nicola Graham
VP, Marketing
+44 7341 661 504 


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