Integration unites hotel CRM and upselling platform to provide an enhanced guest experience and accelerate revenue growth

March 22, 2021, London, UK – Cendyn, the leading innovator in CRM, sales, and revenue strategy for the hospitality industry, is excited to announce a new partnership with Oaky, the leading upselling platform in hospitality, to power Oaky’s first CRM integration.

Oaky excels at providing hotels with pre-arrival upsell opportunities designed to enhance each guest stay, ranging from room upgrades and hotel services to unique deals based on guest type. Cendyn’s award-winning eInsight CRM provides marketing automation and guest intelligence that leverages real-time data to help hotels drive loyalty and provide personalized, one-to-one guest communications.

The new technology integration between eInsight CRM and Oaky was successfully launched for a mutual customer, ONYX Hospitality Group, on March 1st. Prior to this implementation, ONYX Hospitality Group had already seen success with Cendyn’s eInsight CRM & eNgage, which they use to deliver more efficient, personalized communication to their guests which, in turn has increased guest satisfaction and improved the experience across all touchpoints.

“We’re excited about the opportunity to work with Cendyn. This beneficial partnership will enable hotels to increase ancillary revenue by customizing our innovative upsell features to reflect each guest’s previous behaviors and preferences, which are compiled within Cendyn’s eInsight CRM. This level of personalization will only help to increase guest satisfaction and loyalty while driving total hotel revenue.” said Erik Tengen, Co-Founder at Oaky.

“We are very happy to be partnering with Oaky to add a new level of personalization to their platform. With the combined features of both systems, hotels can optimize not only room upgrades but promote additional revenue streams through spa, F&B, hotel events, in-room amenities and so much more. With many hotels still in recovery mode after the challenges of the global pandemic, capitalizing on ancillary revenue has become more important than ever.” said John Seaton, Chief Revenue Officer.

“Having already seen the benefits of Cendyn’s eInsight CRM and its ability to deliver personalized communications and effectively target guests, we are looking forward to utilizing both platforms to further enhance the guest experience across our hotel group with tailored upsell opportunities based on our guests preferences.” said Chetan Patel, Vice President, Digital & CRM at ONYX Hospitality Group.

Upcoming webinar: Personalize guest communication to drive incremental revenue using CRM & upselling

Date and time: Wednesday, March 31st at 10am BST

Join us for a live webinar with Oaky and ONYX Hospitality Group where we will be discussing the importance of delivering an unforgettable guest experience and how hotels can leverage technology and technology integrations throughout the guest journey. Register here.

About Cendyn
Cendyn is the leading innovative cloud software and services provider for the hospitality industry. Their software solutions drive sales, marketing, and revenue performance for tens of thousands of hotels across the globe with a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales, and revenue teams to optimize their strategies and drive performance and loyalty across their business units. With office headquarters in Boca Raton, FL, USA, and offices around the globe in Germany, Singapore, Thailand, and Japan, Cendyn proudly serves customers in 143 countries. Their software solutions deliver billions of data-driven, personalized communications on behalf of their customers every year. For more information on Cendyn, visit cendyn.com.

About Oaky
Oaky is a hyper-personalised and automated upsell engine that helps hotels drive additional profit from their existing customers by delivering a superior guest experience. Browsing from best-selling upsell offers, hoteliers can add personalised guest-facing deals in a few clicks, and promote them through perfectly timed guest communication. Oaky is trusted by innovative hotels, groups and chains across the globe, including the likes of Amaris Hospitality, ONYX Hospitality Group & Radisson Hotel Group.

About ONYX Hospitality Group
Based in Bangkok, ONYX Hospitality Group has an operating portfolio of over 50 hotels across brands such as Amari, OZO and Shama, and a robust development pipeline of close to 20 new properties in markets such as China, Japan, Laos, Malaysia, the Maldives and Sri Lanka.

Discover other recent news from Cendyn