Cendyn and Avvio partner to power loyalty for Roomzzz aparthotels

Cendyn and Avvio partner to power loyalty for Roomzzz aparthotels

January 19th, 2021, London, UK – Cendyn, the leading innovator in CRM, sales, and revenue strategy for the hospitality industry, announces the successful integration between Cendyn and Avvio to power loyalty for Roomzzz aparthotels. Avvio, the market-leading AI booking platform, partners with hundreds of independent and group hotels across Europe and North America to grow their direct booking channels.

The integration carried out by Cendyn and Avvio was conducted on behalf of a mutual hotel customer, Roomzzz, a hotel brand specializing in luxury aparthotels across the United Kingdom. Their award-winning properties combine the best features of a boutique hotel and the convenience of a serviced apartment.

One key pillar of the Roomzzz loyalty strategy was to offer member rates to drive revenue and repeat bookings amongst their loyal guests. Connecting Cendyn’s eLoyalty platform with the Avvio booking engine enabled them to do just that with Perkzzz. Members will now be able to enroll in the Roomzzz loyalty program directly via the booking engine and seamlessly access Perkzzz via both the booking engine and the Roomzzz website.

Following the integration, Roomzzz will be able to benefit from a simplified and centralized loyalty program across their entire enterprise. Using eInsight, Roomzzz will be able to deliver customized, dynamic communications and recognize loyalty members with personalized offers, rewards and more.

“We’re excited about the opportunity to work with Cendyn and Avvio together. The integration between the two hospitality leaders will enable us deliver a personalized loyalty experience for every guest and provide that unique offering for our loyal guests.” said Robert Alley, Chief Operating Officer at Roomzzz.

“We are delighted to announce this exciting collaboration with Avvio and Roomzzz. Working together on this initiative will positively impact Roomzzz in various areas. The integration will enhance the overall guest experience, drive loyalty and further boost revenue for their business.” said John Seaton, Chief Revenue Officer.

“It’s been a real pleasure working alongside the Cendyn and Roomzzz teams to create such a valuable synergy that will aid Roomzzz in building long-term, personalized relationships with their guests.” said Michael De Jongh, Chief Commercial Officer at Avvio. 

About Cendyn
Cendyn is the leading innovative cloud software and services provider for the hospitality industry. Their software solutions drive sales, marketing, and revenue performance for tens of thousands of hotels across the globe with a focus on integrated hotel CRM, hotel sales, and revenue strategy technology platforms. The Cendyn Hospitality Cloud offers a complete set of software services for the industry, aligning marketing, sales, and revenue teams to optimize their strategies and drive performance and loyalty across their business units. With office headquarters in Boca Raton, FL, USA, and offices around the globe in Germany, Singapore, Thailand, and Japan, Cendyn proudly serves customers in 143 countries. Their software solutions deliver billions of data-driven, personalized communications on behalf of their customers every year. For more information on Cendyn, visit

About Avvio
Avvio’s market-leading AI booking platform comprises a highly advanced, responsive booking engine, integrations with all key third-party technologies, including Metasearch channels connectivity, a user-friendly CMS and more. It has been designed to match the ever-evolving requirements of hotels and serviced-apartment providers and is fully supported by best-in-class digital marketing, website design and analytics/reporting services to offer our customers a personalized booking experience for every guest that delivers the highest value possible through your direct website.

About Roomzzz
Roomzzz Aparthotels are a market leading brand in the UK offer ten properties combining the best features of boutique hotels in service and style with the flexibility, facilities and space offered in serviced apartments. Roomzzz can be found in prime city centre locations meeting the needs for short and long stays with a range of studios, suites and apartments to suit all occasions for adventure, business and celebration. All properties offer 24-hour reception hosts, daily housekeeping, complimentary light breakfast with all day tea and coffee, quality studios and apartments each with a kitchenette as part of the brand standards. Perkzzz Rewards will provide instant access to preferential rates and offers for members and loyalty awards for regular guests. Upcoming expansion will see Edinburgh as next city to see Roomzzz arrive in 2022.