Sofia Hotels Management implements Cendyn’s eInsight CRM across their hotel group

November 15, 2018 – Boca Raton, Florida – Sofia Hotels Management, a Bulgarian hotel management company, has selected Cendyn to power CRM across their portfolio of hotels. Located in Bulgaria, Sofia Hotels Management is responsible for the development of the hotel portfolio of NIKMI JSC. Their portfolio includes Grand Hotel Sofia, Suite Hotel Sofia and soon to open, The Millennium Hotel.

Cendyn will implement CRM across their hotel portfolio and include a guest intelligence solution that utilizes data collected from multiple sources, to provide a true, single source of truth for each guest. This visibility and accessibility will enable each property to gain a clear understanding of their guest history and preferences in real time. It will also keep their guests at the forefront of what they do and allow them to concentrate on providing exceptional service to every guest.

Magdalena Georgieva, Group Commercial Director said “By choosing Cendyn as our CRM platform for Grand Hotel Sofia, we aim to give guests the most personalized experience and remain relevant in an increasingly competitive area of client service, whilst ensuring that our data is managed and utilized in a secure and compliant way. We believe Cendyn will provide us with an automated platform that will deliver relevant marketing to guests and a guest intelligence solution that will drive brand loyalty through effective personalization across the whole process; from hotel search to post-stay communication.”

Julieta and Magdalena

Julieta Serafimova, Cluster General Manager & Magdalena Georgieva, Group Commercial Director

Charles Deyo, CEO & President at Cendyn said “This is extremely exciting for us as Sofia Hotels Management is our first group of hotels to implement CRM in Bulgaria. We are growing fast across Europe, so partnering with such a forward-thinking team of people at Sofia Hotels Management is a testament to that growth. Using CRM across their portfolio will enable the team to learn more about every guest, personalize their experience, and drive loyalty and brand recognition with every guest, no matter which channel they book through.”

Julieta Serafimova, Cluster General Manager said “Being aware of the latest technology trends is vital for us to stay in line with the demanding hospitality business environment. We see, more than ever, that tech-savvy customer behavior leads to an increased power of buyers and fast-growing business models. This has encouraged us to put our efforts in developing an innovative sales techniques and marketing tools (website improvements, virtual reality videos, apps, online reputation software are just to mention some of them) and CRM is a crucial step for the next level.”

About Cendyn
Cendyn is a cloud-based software and services provider that develops integrated technology platforms for driving sales and marketing performance in the travel and hospitality industry. The Cendyn Hospitality Cloud offers the most complete set of innovative software and services in the industry, covering hotel marketing, guest engagement, group sales, and event management. With offices in Boca Raton, Atlanta, Boston, San Diego, Toronto, Whistler, Munich, London, and Singapore, Cendyn proudly serves more than 30,000 clients in 143 countries with enterprise spend levels in excess of $1 billion. For more information on Cendyn, visit

About Sofia Hotels Management
A Bulgarian management company, responsible for the operation and development of the hotel portfolio of NIKMI JSC, in Sofia, Bulgaria, namely: 5-star Grand Hotel Sofia, 4-star Suite Hotel Sofia, by September 1st, 2017 – Central Park Hotel Sofia. NIKMI JSC is a company with long experience in the construction industry, mainly in residential, office and multifunctional buildings, and the related infrastructure. Sofia Hotels Management was established in 2013 when the Suite Hotel Sofia opened. The hotel portfolio will definitely keep on growing with the latest 5-star Millennium Hotel in the pipeline for its grand opening in late 2019.

Millennium Hotel is located in a stand-alone plot of the highest building in the city center offering undisturbed views of the city’s skyline and Vitosha Mountain. The ultra-modern and luxurious hotel has its own helipad to serve its well-heeled VIP clientele, panoramic restaurants and lounges and one of a kind gourmet restaurant on the 30th floor. With a whole floor (4,500 sq. m) dedicated to accommodating enviable health and spa center facilities and a number of high-end dining outlets located on the top floors of the building, the hotel will cater to both leisure and business travelers. The Millennium Hotel will be the city’s largest upscale conference hotel with near 400 rooms and conference capacities covering close to 2,500m2.

Media contact
Michael Bennett
SVP, Global Marketing
+1 561-419-2286