Resources library

Get your hotel prepared for digital transformation

Hoteliers face a lot of things: from macro-economic headwinds to local market trends, from rising guest expectations to a diminishing pool of talent, there’s...

Blog

Cendyn announces expansion of Guestfolio CRM team across the globe

Following our announcement of a strategic follow on investment from Accel-KKR earlier this month, we are pleased to share an update on the continued...

Video

Stronger together with CRM

John Seaton, Managing Director, EMEA & APAC explains why a hotel needs CRM to create a single version of truth about a guest, so...

Infographic

How to align hotel revenue, marketing & operations

Here are 10 tips for finding that sweet spot between accountability, ownership, and independence for your team.

Infographic

How to win at hotel operations

Operations is the beating heart of the hotel, the place where guest expectations meet reality and lasting impressions are made.

Blog

Data is a gift for hotels with a CRM

For hotels, data is a gift, but to get your data working for you, let’s look at how best to collect, store and utilize...

Guide

Discover hotel heroes & valuable guests

With the right CRM data tools, illuminating the people who make your hotel amazing and your most valuable guests is practically effortless. In our...

Blog

Measuring what matters the most at your hotel

Numbers are rational and assuming that the source of the data is accurate, numbers reflect objective truths - but once analysis begins, conclusions can...

Blog

How CRM has evolved the digital landscape

The landscape of how we manage our data has changed - people are more aware of how important data is when it comes to...

Infographic

Going from a Hotel Database to an Ecosystem

Hotels need to think about data existing in an ecosystem that lives, connects and breathes based on the ebb and flow of the entire...

Blog

Measuring your success in 2019

By knowing which metrics to track, hotels can actively understand how inputs reflect outputs, make Capital Expenditure decisions more effectively, empower staff with meaningful data,...

Blog

Shifting away from the PMS as the data warehouse

Traditionally, the PMS has been considered the primary hub of hotel operations. But as data management becomes more complex, the limitations of the PMS are...

Blog

CRM for the modern hotel marketer

We were delighted when our partners, Welcome Systems, invited us to join them for the October issue of their podcast. Our Director of Marketing,...

Blog

Personalize the hotel guest experience

We're delighted to bring you a blog post by our friends and partners at Welcome Systems.

Guide

CRM + PMS Integration Essentials

In this guide we explore one of the most important integrations in the hotel technology suite - the tight relationship between the PMS &...

Blog

Front Office Manager’s guide to CRM

In this article, we take a look at the important role the Front Office Manager plays when it comes to CRM.

Blog

General Manager’s guide to CRM

In this article, we take a look at the important role the General Manager plays when it comes to CRM.

Blog

A proactive approach to hotel digital marketing

Guest blog Q&A feature with John McAuliffe from WebCanada and Cendyn SVP Michael Bennett: A strong believer that creative marketing is only successful when...

Blog

Revenue Manager’s guide to CRM

In this article, we take a look at the important role the Revenue Manager plays when it comes to CRM.

Blog

Preparing your hotel for GDPR

At Cendyn we’ve been working hard to ensure that we are prepared for the upcoming General Data Protection Regulation (GDPR) legislation, and in turn,...

Blog

Get to know your guests with guest profiles

By compiling data and learning guest behavior over time, OTAs have a competitive advantage over hotels when it comes to guest profiles.

Blog

Segmentation & the guest journey pt 2

In the second part of our blog series with Triptease, we’re exploring the value of segmentation throughout the travel journey - specifically how to...

Video

What does the future look like?

What does 2018 and beyond mean for your hotel? We talked to hotel leaders and experts in the industry within Asia-Pacific to see what...

Infographic

Discover everything you need to know about hotel CRM

We highlight the key concepts of CRM and how each role can play a part in the implementation and success of CRM at your...

Guide

CRM Best Practices

How can hotels take advantage of the efficiencies of digital communications while at the same time, providing better, more personalized service?

Blog

Use technology to improve the guest experience

Using technology to own the digital conversation has become the most important aspect of most hoteliers’ jobs.

Blog

Top social platforms in APAC

Because of the level of mobile penetration, social media as a platform plays a critical role for engagement with both business and leisure travelers...

Blog

Using CRM and TripAdvisor Review Collectio technology, TripAdvisor identified that 74% of hotels using Guestfolio CRM maintained or improved their TripAdvisor ranking position since starting Review...

Blog

Your hotel’s 2018 digital marketing plan

One of the most important services we provide for hotels at Cendyn is preparing a yearly digital marketing plan and budget. The whole process...

Blog

Using CRM and data to curate unique experiences

While customer relationship management (CRM) is a term that encompasses both human interaction and software, some references to it might refer exclusively to technology...

Blog

An effective digital marketing strategy

Every hotel marketer knows that targeting guests and driving interest in your hotel and your brand can be tricky. It’s a crowded market place,...

Blog

Creative best practices for display ads

To create a successful display ad, you need to break through the distractions to create an ad experience that is engaging and hits just...

Blog

Connectivity within the hospitality industry

As the most connected customer relationship management (CRM) solution in the hospitality industry, Cendyn works hard to continue to innovate, evolve and partner with...

Blog

Highlights from HITEC Toronto 2017

Big data and the start-up culture revolution have been game changers for digital marketing in the hospitality space.

Blog

All things travel at Skift Forum Europe ’17

On Tuesday this week, Cendyn attended the first ever Skift Forum in Europe. Luckily it was in my home town, London, UK so was...

Blog

Segmentation & the guest journey pt 1

In the first part of our blog series with Triptease, we explore the value of segmentation throughout the travel journey, starting with before the...

Resources library

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