Resources library


Stronger together with CRM

John Seaton, Managing Director, EMEA & APAC explains why a hotel needs CRM to create a single version of truth about a guest, so...


Measuring your success in 2019

By knowing which metrics to track, hotels can actively understand how inputs reflect outputs, make Capital Expenditure decisions more effectively, empower staff with meaningful data,...


Preparing your hotel for GDPR

At Cendyn we’ve been working hard to ensure that we are prepared for the upcoming General Data Protection Regulation (GDPR) legislation, and in turn,...


CRM Best Practices

How can hotels take advantage of the efficiencies of digital communications while at the same time, providing better, more personalized service?


Top social platforms in APAC

Because of the level of mobile penetration, social media as a platform plays a critical role for engagement with both business and leisure travelers...


TripAdvisor success with CRM

Using CRM and TripAdvisor Review Collectio technology, TripAdvisor identified that 74% of hotels using Guestfolio CRM maintained or improved their TripAdvisor ranking position since starting Review...