Building a brand across channels
How a new hotel brand created their voice utilizing a multi-channel campaign
To build brand awareness, Arlo Hotels worked with Cendyn to develop and launch a multi-channel marketing campaign to promote their Grand Opening.
The campaign featured a Limited Time Offer, with the theme Hello Arlo, which incorporated a buzzworthy sweepstakes component for a chance to win a free stay including other enticing prices. They promoted the Limited Time Offer and sweepstakes through various initiatives, including Search Engine Marketing, Google Display Network, Email Marketing, Gmail Ads, Facebook Canvas Ad, Instagram CPC, and Sojern display banners.
As a result of this campaign, Arlo was able to drive traffic to the website, which grew brand awareness and drove revenue. They also acquired new emails for future marketing initiatives.