Campbell's Resort's success with Guestrev & Revintel
Making more informed and profit-driven business decisions
With growing competition in the region, the Campbell’s Resort management team realized the need for a comprehensive revenue management and profit optimization suite that would enable them to analyze total guest value, streamline pricing processes and outperform their competitors. They also wanted a cloud-based software suite that would offer predictable IT costs and an accelerated return on investment.
Campbell’s Resort’s revenue manager, Libby Stowe explained that for many years, the 170-room property relied on manual systems to determine its rates. Eventually, the resort implemented a property management system that had the capability to yield rates automatically. While that was an improvement, “the PMS still couldn’t see the big picture,” she said.
The resort needed an automated revenue management solution that could provide the business intelligence required to set rates optimally.
Campbell’s Resort’s objectives were to:
- Automate revenue management processes so they could better see the big picture
- Better analyze guest value and gain insight into how to best price their hotel
After reviewing a number of solutions, the property selected a comprehensive revenue management suite from Cendyn – including Guestrev and Revintel. Implemention of Grouprev was also planned, but was done at a later date.
The Guestrev solution is an easy-to-use application that analyzes total guest value across a hotel property to forecast and price rooms. Revintel is an intuitive business intelligence solution that improves day-to-day revenue management by mining various data sets and providing deep insights at a granular level.
A primary reason the resort’s management team chose Cendyn’s revenue suite was its ease of use. “Navigation is simple, and the learning curve is easy,” Stowe said. Another selling point was the software’s reporting features. “With Revintel, we can pull up market segments and see which day of the week is busiest or which company has done the most business with us.”
Cendyn’s revenue suite also integrates easily with other software the property uses, including the Maestro PMS from Northwind.
According to Stowe, implementation and training went smoothly.
“It was a great experience, from beginning to end. You can tell the Cendyn team enjoys what they do, and they want their customers to get the most from the system,” she said. “Every time we had a question, they answered us immediately, both before and after the sale. The other vendor we were considering wasn’t nearly as responsive.”