InterContinental Sydney Coogee Beach boosts digital presence with a modern website
CHALLENGE
InterContinental Sydney Coogee Beach’s previous website created friction both visually and operationally. Their former Content Management System (CMS) made even simple updates time‑consuming and overly complex, often requiring agency support. While SEO performance was solid, the design felt dated and failed to reflect the standards of a modern luxury hotel, limiting the site’s ability to effectively showcase the property and support direct bookings.
The transition from Crowne Plaza to InterContinental Sydney Coogee Beach marked a pivotal moment for the hotel and highlighted the need for a complete digital refresh. The team wanted a visually striking, contemporary website that aligned with the InterContinental brand, delivered an intuitive guest experience, and was easier to manage internally—while ultimately driving more direct sales.
So, the hotel needed to find a new strategic partner. They selected Cendyn based on strong peer recommendations within the InterContinental portfolio, combined with the team’s reputation for high service levels, a straightforward delivery process, and clear value for money.
SOLUTIONS
Cendyn partnered closely with InterContinental Sydney Coogee Beach to deliver a seamless vanity website redevelopment from start to finish. The project was driven by strong communication, close collaboration, and clear strategic guidance, ensuring alignment at every stage and making the overall process smooth and efficient for the hotel team.
The new website delivers a visually striking, modern design that immediately elevates the hotel’s online presence. With a light, coastal aesthetic and a strong visual identity, the site captures the essence of the InterContinental brand while showcasing the property in a way that feels contemporary and premium.
Behind the scenes, the simplified backend has had a meaningful impact on day‑to‑day operations. The platform is easy to use, empowering the team to manage updates confidently and efficiently without heavy reliance on external support—supporting both long‑term flexibility and commercial goals.
We love working with the Cendyn CMS and would confidently recommend it to any other IHG properties looking for a strong vanity website. Cendyn delivered a seamless, high-quality website experience that perfectly aligns with our brand and business goals. The process was efficient, collaborative, and exceeded our expectations. The team has been incredibly responsive and supportive throughout our partnership.
RESULTS
Since launching the new website, InterContinental Sydney Coogee Beach has seen strong user traffic and early performance gains. Engagement has increased noticeably, with visitors spending more time on the site and interacting more deeply with the content.
The hotel has also seen a meaningful lift in direct booking conversions, alongside a significant increase in leads, sales, and inquiries. While specific figures are not available at this stage, the impact was evident relatively quickly after launching, reinforcing the site’s effectiveness in supporting commercial goals.
Beyond performance, the new website has delivered clear operational benefits. The marketing team can now manage and update content easily—particularly when promoting new offers—without heavy reliance on external support, enabling greater agility and faster time to market.
InterContinental Sydney Coogee Beach
About
Positioned on Sydney’s iconic eastern coastline, InterContinental Sydney Coogee Beach offers a sophisticated coastal escape, exceptional dining, and world-class hospitality. Guests can now enjoy the newly opened spa and wellness facility, as well as the beachfront Club InterContinental. The hotel is also home to two distinctive dining experiences: Rick Stein, led by the internationally renowned chef, and Shutters Restaurant and Bar, delivering a vibrant coastal culinary offering.
