Denver Hotel improves mobile-first-strategy with Google AMP
Cendyn added Google AMP capabilities for The Maven, which increased bookings initiated, new visitors, and time spent on the site
As a new hotel and brand, The Maven needed to improve on the search engine visibility, as well as improve website user engagement and organic traffic.
Cendyn recommended enabling Google AMP for the hotel’s site, which helped highlight top performing and essential pages for users.
Four months after enabling Google AMP, The Maven saw a 36.8% increase in bookings initiated, a 17.3% increase in unique visitors, and a 1.4% reduction in bounce rate from natural search results on mobile devices. Enabling Google AMP improved prospective guests’ overall user experience by allowing quick and easy access to site information.
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This case study was completed before the Cendyn and NextGuest merger but The Maven can now benefit from the suite of Cendyn products.