Denver Hotel improves mobile-first-strategy with Google AMP
Cendyn added Google AMP capabilities for The Maven, which increased bookings initiated, new visitors, and time spent on the site.
As a new hotel and brand, The Maven needed greater visibility on the search engines, and to keep users engaged on their site.
The goals were to:
- Drive engagement to the website
- Increase time spent on the website
- Increase mobile organic traffic
Cendyn recommended enabling Google AMP for the hotel’s site, highlighting top performing and essential pages for users.
Four months after enabling Google AMP, there was a 36.8% increase in bookings initiated, a 17.3% increase in unique visitors, and a 1.4% decrease in bounce rate from mobile device natural search results. Enabling Google AMP improved the overall user experience by allowing quick and easy access to site information.
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This case study was completed before the Cendyn and NextGuest merger but Viceroy Sugar Beach can now benefit from the suite of Cendyn products.