Cendyn & Apaleo present: Why the guest profile no longer lives in the PMS

Exceptional service doesn’t require the best amenities, the fanciest furnishings, or the largest staff. Stand-out service comes from knowing your guest and adjusting your approach to their needs, preferences, and frame-of-mind. Yet, many hotels are limiting themselves with PMS-based guest profiles that don’t fully harness the power of personalization.

For today’s hoteliers, it’s the CRM that enables a guest-centric strategy that drives loyalty in today’s traveler. In this joint guide with Apaleo, we look at the 10 reasons why the guest profile should no longer live in the PMS.

Download the guide now


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