8 ways guest scoring will turn you into a sophisticated marketer

Know where you stand with every guest

For marketers, it’s important to keep score beyond quantitative metrics and that’s where ‘guest scoring’ comes in.

Let’s look at how this score can influence your entire marketing strategy and provide you with a useful lever to adjust your marketing initiatives in real time. Here’s how guest scoring works to turn you into a sophisticated – and effective – marketing leader.


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