In partnership with Sojern and Jumeirah, we are very happy to present our slides and recording from the webinar session on Data Management 101 for hoteliers.

Data is transforming the hotel industry, requiring hoteliers in all departments to have basic skills in data management, analysis and decision making.

In this webinar, we explain the fundamentals of data management and how to leverage data across your hotel to increase profitability, collaboration and personalization. You will learn:

  • The meaning of data science, algorithms and artificial intelligence.
  • Benefits of guest data to operations, marketing and revenue management
  • Tools and processes for integrating data across multiple sources
  • How to use data to take the guesswork and emotion out of decision making
  • How leveraging traveler data on the path to purchase to drive bookings
  • How one hotel group uses data insights to drive the guest experience and profitability

Download slides and listen to the recording

Related resources


亚太地区 CRM 系统的最佳实践

此报告是携手 Skift 编制而成,深入解读了促进 CRM 发展和提升忠诚度(尤其是亚太地区)的技术和趋势,并覆盖中国与日本重要的经济体,贯穿东南亚的酒店业核心地带,剖析澳大利亚的发达市场。