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Feel like everyone’s talking about CRM right now but not sure why it’s relevant to you and your role?

It’s a common misconception that CRM is something for just the marketing department to manage, but really CRM is a concept that the whole team at your hotel must embrace. Our cheat sheet for hoteliers highlights the key concepts of CRM, the benefits you’ll see across the organization and how each role can play a part in the implementation and success of CRM at your hotel.

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