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Operation Optimization: How tech integrations are changing the future of revenue management

As the hospitality industry continues to adapt to the ‘new normal’, technology is leading the way to help hotels and casinos do more with less, especially when it comes to optimizing revenue. As more integrated solutions hit the market to address the staffing and forecasting challenges brought on by the pandemic, now is the perfect time to ask: What does the future look like for hotel rates and revenue management?

The answer comes down to understanding and actualizing the potential of a hospitality tech stack that integrates a central reservation system (CRS) and revenue management system (RMS). With this vital integration, your RMS drives the science behind the pricing while the CRS can layer in any business rules needed for restrictions, geo targeting or packaging. The result is more accurate forecasting, dynamic pricing that optimizes room rates, and driving guest engagement with targeted upsells.

Watch Cendyn experts Kevin Duncan, VP, Product Management, and Beatrice Robbins, VP Product, discuss the benefits of a CRS/RMS integration and how it can provide your team with the resources you need to stay ahead of the competition and sell rooms at the right price to the right guest.

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