A Hotelier's Guide

Group business for hotels is strong and looks set to continue its rise. At the property and chain level, the potential to increase revenues, drive loyalty and enhance reputation is starting to be fulfilled, but this report will give an idea of what else can be achieved, and how.

In this report, we will look at how group sales and catering has become a significant revenue generator and profit centre for hotels, how consumer-facing concepts such as “telling the story” and “personalisation” are changing the game and how technology is helping to tame the complexity it was partly responsible for creating.

What you’ll learn:

  • State of the market
  • The value of goods
  • Demand and occupancy for groups
  • Creating the group sales playbook
  • Technology & competitive forces for groups


Related resources