Unlocking the potential of group sales and catering

A hotelier's guide to group sales and catering

In this report, we will look at how consumer-facing concepts such as “telling the story” and “personalization” are change the game for group business and how technology is helping to tame the complexity it was partly responsible for creating.

What you’ll learn:

• State of the market
• The value of goods
• Demand and occupancy for groups
• Creating the group sales playbook
• Technology & competitive forces for groups